Not surprisingly, cable customers, for decades, have advocated for a la carte pricing. It never came. But, change came in another way and it has forced video providers to offer more pricing options.
It began with over-the-top programming that allowed consumers to view shows anytime, anyplace. Cord-cutting, cord-skimming, and cord-avoiding shifted some bargaining power to consumers. While they still don't have a la carte pricing, slimmed down product bundles, like Verizon's Custom HD for $55/month, might be a "step in the right direction" (Tami Erwin, Verizon Fios President on a recent CNBC interview).
Will this make some of us happy for now? Verizon and the other MVPDs certainly hope so! The rest of us aren't so sure.
*Today, if a TV bundle is $90/month, the price per watched channel is more than $5/month.
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