Is more better for the consumer?

With the recent decision by HBO and CBS to stream content over the Internet as an alternative to pay TV subscription bundles, one of the primary questions is "who" among the broadcasters, programmers, and MVPDs will be the winner(s) in the evolving ecosystem of providing content to consumers anywhere and anyhow they want it.
But, there is little discussion about the consumer. Is it because the consumer will be the undisputed loser in all of this? Most likely!  Getting what they wished for...unbundled content and pricing...won't come cheap.   A look at the history of the cable industry suggests that the consumer will end up getting more than what they wanted and paying dearly for it.  
http://www.businessinsider.com/comcast-on-hbo-internet-subs-2014-10