Last week, the FCC Wireless Telecommunications Bureau
released its Policy Review of Mobile
Broadband Operators’ Sponsored Data Offerings for Zero-Rated Content and
Services. The report examined the 2016
sponsored data and zero-rating initiatives of mobile broadband providers. Specifically, the Commission examined T-Mobile’s
Binge One, AT&T’s Data Perks, AT&T’s Sponsored Data, and Verizon’s
FreeBee Data 360. The
focus of the evaluation was “the potential harm to consumers and competition in
downstream industry sectors that could result from upstream network operators’
unreasonably discriminating in favor of select downstream providers that are
affiliates”.
The FCC found that T-Mobile’s Binge One and AT&T’s Data
Perks “did not discriminate against or disadvantage edge providers or end users.” However, the FCC found that AT&T’s
Sponsored Data to third party content providers were offered at less favorable terms
and conditions compared to what was offered to DIRECTV (benefiting DIRECTV NOW),
an AT&T affiliate. (Note: Verizon’s sponsored data plan was also shown
to benefit its affiliate service, go90, but since go90 is much smaller than
DIRECTV NOW, the magnitude of the current anticompetitive harm was estimated to
be much less.)
The Commission concluded that “Given the powerful economic
incentives of network operators to employ these practices to advantage
themselves and their affiliates in various edge service markets, we are equally
concerned that – absent effective oversight – these practices will become more
widespread in the future.”