Saturday, November 7, 2015

Former merger partners have contrasting plans for the set-top box

Within a few weeks of each other, former merger partners, Comcast and Time Warner Cable (TWC), announced different plans for the cable box that subscribers pay hundreds of dollars in fees to rent each year.  Comcast wants to leverage the data captured in those boxes and license it to third parties who are interested in knowing what/how/when we watch video programs.  TWC, on the other hand, is experimenting with getting rid of the box all together and replacing it with an app that interacts with media streaming devices such as Roku.  While both cable providers are among the two most hated firms in America (according to the American Customer Satisfaction Index), if TWC is able to make this happen (and merge with Charter), Comcast may find itself alone at the bottom.  Let’s see what happens!  

wsj.com: comcast-seeks-to-harness-trove-of-tv-data

cbsnews.com: time-warner-cable-lets-lose-the-cable-box

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