They are at it again.
An MVPD vs. Programmer. This time
it is DISH and Comcast that can’t seem to agree on acceptable carriage terms.
ROUND I goes to Comcast.
Last week, Comcast notified DISH (and non-DISH) subscribers via ads and
tweets that they were at risk of losing NBC-U programming because of a contract
dispute between the two firms.
ROUND III goes to DISH as it sues Comcast over the ads and agrees
to enter arbitration. On Friday, DISH
notified the FCC that it will seek arbitration to resolve the dispute. During the initial 10-day cooling period and
subsequent binding arbitration, NBC-U is not allowed to blackout its networks.
Who wins in the end?
Maybe neither as fed-up subscribers “view” it as another reason/excuse/final
straw to switch exclusively to over-the-top streaming services.
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