Sunday, August 7, 2016

The yin and yang of giving consumers what they want

All in one week!

On Wednesday (8/3), Dish Network announced that it had reached a multi-year retransmission agreement with the NFL that ended its 6-week blackout of the NFL Network and the NFL RedZone to its subscribers. 

On Friday (85), it launched a skinny bundle (Flex Pack) that is marketed to subscribers as “Don’t Watch, Don’t Pay.”  The core package includes 50-channels like AMC, TNT, USA, and CNN.  The add-on channel packs, ranging in price from $6 to $10 per month, cover niche interests like variety, kids, action, and news.  The NFL channels are not included in any of the current channel packs.

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