According to news reports over the past few days, CBS is
considering re-merging with Viacom after an eleven-year split. Why?
In a media landscape that is increasingly becoming (or possibly
becoming) more concentrated in both programming and distribution, this is a “have-to”
move for the firms.
In negotiating carriage agreements with distributors, a
combined CBS/Viacom will have greater heft in those negotiations with its
portfolio of television and film assets.
Will it be enough or is this phase one in an ultimately plan to do what
Comcast did and AT&T is trying to do --- be a “player” in both content and
distribution. Time will tell!
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