What does a wireless telecom firm have to do to attract new
customers and build brand loyalty? Give
away free iPhones on a 7-day trial basis?
Waive data fees for streaming music from services such as Pandora,
Rhapsody, iTunes Radio, Slacker Radio, and iHeartRadio? Do away with contracts and international
roaming fees?
As the fourth largest
wireless telecom provider in the United States, with about 40% of the number of
subscribers as the two largest firms in the industry, but with spare capacity
on an upgraded network, T-Mobile, the uncarrier, is disrupting the industry in
a big way. Will AT&T and Verizon
respond? If Sprint and T-Mobile decide
to merge will regulators be more likely to think that the disruption ends or
gets stronger?
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