Laura Martin, media analyst at Needham & Co., suggests that
for some consumers it won’t take much for the total cost of a slimmed-down and customized
set of video channels to cost more than the $70 or so for 300+ pre-packaged channels.
Bloomberg article (12/2013)
December 30, 2015 interview
How will consumers and media companies respond? Will consumers be happy with their choices even though they will be getting less? Will media companies slice and dice the offerings to make it so confusing that consumers long for the days of old?
More likely, this tradeoff of price and choice is hardest for the cord-cutters who had it all, but didn’t want to pay the escalating prices for it. The younger-generation, the cord-nevers, don’t have that relative comparison and they may be better off because of it.
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