Showtime, always an add-on, has done it again. As of a few weeks ago, Amazon Prime subscribers can get Showtime for $8.99/month ($10.99 without the Prime subscription.) Showtime is available through Amazon's apps on mobile devices, streaming boxes, and connected television sets (via Fire TV and Fire TV stick).
Showtime has always been available this way through cable TV. It is now available as an add-on on Hulu (this summer), Apple TV, Google Chromecast, and Roku. Content has always been king. And, with hit shows like Homeland and Ray Donovan, Showtime is in the driver's sit in negotiations with distributors of all shapes and sizes. By contrast, lower quality channels that have survived inside the cable bundle have a lot to be nervous about.
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