While Disney
stock performance was flat in 2018, it was in a year that the S&P 500 fell
by more than 6 percent. While pay-TV cord-cutting
continued to take a huge toll on its cable (e.g. ESPN) subscriber counts, other
parts of the Disney portfolio of assets (e.g. studio entertainment, parks and resorts)
more than compensated. While some of its
media competitors invested billions in original content, Disney had the
successful bid (over Comcast) to acquire Fox’s 30 percent stake in Hulu and its
production and studio assets. It also initiated
its direct-to-consumer strategy by launching ESPN+. While it may pale in comparison to Netflix’s sum
of 112, Hulu, 30 percent owned by Disney, nabbed 27 Emmy nominations (vs. 2 in
2016 and 18 in 2017). And, for agreeing
to stay on through 2021, Bob Iger picked up an additional $26.3 million in stock
options bringing his 2018 compensation to approximately $66 million, making him
one of the highest paid CEOs in the U.S.
2019 will be a
huge year for Disney as it completes the acquisition of the Fox assets in the
first quarter and ends its long-standing relationship with Netflix in the fourth
quarter when it launches its second streaming service (Disney+). For his efforts in leading the beloved brand
in a more complex and fragmented media industry, Bob Iger, Disney’s CEO, will continue
to be one of the highest paid executives in the U.S.
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