With an estimated cost of $1 billion to enter a market with
its network, Google Fiber installations stalled at about a dozen metropolitan
areas (and surrounding cities). A
re-boot was possible in 2016 when it acquired Webpass, a point-to-point
wireless technology, as a means to accelerate deployment and reduce installation
costs. Three years later, though, Google
Fiber’s market presence (% coverage), nationwide and in the markets it has
operations, is not that impressive. Moreover,
it is up against well-established incumbents like Comcast Xfinity, AT&T, Charter
Spectrum, and Grande Communications, who fight to block entry and, if entry
occurs, compete vigorously with offers and bundles to entice customers not to
switch. A pivot to wireless will not
lessen the competitive pressures.
So, where does Google Fiber go from here? Without plans for an expansion blitz, is it
time for Google to consider looking for a buyer of its network assets? Maybe.
Just maybe!
|
City
|
% Coverage
|
|
100
|
|
|
99.9
|
|
|
99.5
|
|
|
98.8
|
|
|
98.6
|
|
|
97.3
|
|
|
96.9
|
|
|
96.0
|
|
|
95.4
|
|
|
94.7
|
|
|
88.5
|
|
|
75.9
|
|
|
67.4
|
|
|
47.4
|
|
|
41.6
|
|
|
35.6
|
|
|
34.6
|
|
|
25.5
|
|
|
24.9
|
|
|
23.7
|
|
|
22.8
|
|
|
19.0
|
|
|
16.7
|
|
|
16.6
|
|
|
15.2
|
|
|
14.9
|
|
|
10.9
|
|
|
10.8
|
|
|
10.2
|
|
|
9.1
|
|
|
8.9
|
|
|
8.6
|
|
|
8.1
|
|
|
7.7
|
|
|
7.7
|
|
|
7.6
|
|
|
7.5
|
|
|
6.9
|
|
|
6.5
|
|
|
6.3
|
|
|
6.1
|
|
|
5.0
|
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